event branding
Event Branding: Film Festival
BRIEF:
Design a multi-channel campaign to promote or address a singular topic or issue. This campaign addressed efforts to increase interest in STEM education in non-urban schools in an effort to reduce high-school dropout rates in Washington State. Based on my research, I devised a 3-day science fiction film festival targeting 13-18 year olds to promote the importance of science and eduction and to encourage young people to finish high school by experiencing the joy and wonder of some of the greatest science fiction films of all time.
SOLUTION:
As the festival contains many classic “sci-fi” films, my solution was to create a visual language that invokes the futurism of the genre while remaining inviting and perhaps even hopeful. The odd shapes were meant to be evocative and mysterious while not necessarily identifiable. This combined with the color gradients represent the malleability of time while the burst of bright colors and clean, minimalist overall design is meant to underscore the idea that while a dark, dystopian future is a common theme in science fiction, the future is in fact what we make of it. It required me to design across multiple channels, the curation and organizing of the film schedule, speakers and themes as well as designing the mobile site, e-tickets and collateral. Although originally a student final ‘campaign’ project while a student at Shillington Design College, the project was pitched for an educational non-profit in serving the Pacific Northwest at the encouragement of my instructor.
hack for change
Poster Series:
Poster series for various Seattle “Hack for Change” events sponsored by Democracy Lab (democracylab.org). These events—usually scheduled around holidays or significant dates throughout the year—promotes and encourages civic engagement of the tech community by providing a forum to develop technology to address issues ranging from homelessness, criminal justice reform and climate change. These events are sponsored in partnership by Microsoft, Amazon and Oracle. Given that each event had its own theme, these posters are consistent with each event’s tone and overall “vibe”. The posters were done by me as volunteer work to contribute to the community. They were ‘hi-rez’ digital files that could be printed at will. Additional social media posters were created as well.
queensland cube
Digital Signage
1) Various digital signage for events promoting the launch new spatial single-cell imaging platform while employed at Nanostring Technologies, a life-sciences pioneer in spatial biology imaging. 2) A motion design piece for an exhibition at the Queensland University of Technology CUBE one of the world's largest digital interactive learning and display spaces. This exhibition highlights the Spatial Organ Atlas, a feature of the GeoMx spatial profiler while employed at Nanostring Technologies.
